RAISE THE BAR ON YOUR FUNDRAISING EVENTS

RAISE THE BAR ON YOUR FUNDRAISING EVENTS

Your gala should make money.

Many small nonprofits leave tens of thousands of dollars on the table every year - not because they don't care, but because nobody taught them how to run a gala that actually works. I have worked on many events, social campaigns and marketing efforts for successful non-profit events. And now I'm sharing my system with you.

The logo of the Artist Management Association, featuring large stylized letters 'AMA' and the organization name beneath.
Logo for La Grua Center with stylized blue and white house and geometric shapes.
Yellow Farmhouse Education Center logo with text and a yellow dandelion illustration.

THE PROBLEM:

You have a passionate board, a loyal donor base, and an annual gala that should be your biggest fundraiser of the year.

But you're starting too late, pricing tickets too low, and crossing your fingers that it all comes together.

It doesn't have to be that way.

  • Historical societies

  • House museums

  • Arts orgs

  • Small, medium and large nonprofits

WHY THIS WORKS

I'm Ellen Warfield. I spent 15 years as a commercial photographer — Sotheby's, J.Crew, Brooklyn Museum — which means I know what it looks like when details matter and when they don't. Now I work with small nonprofits in New England, and I see the same gaps everywhere.

The Mystic & Noank Library raised $125,000 — up 34%. The Cannon Ball at Historic Stonington brought in almost 27% higher revenue YOY.

The difference wasn't a bigger budget. It was a better plan.

→ The Gala Toolkit — $97 — Every template, checklist, and timeline you need, from 12 months out to the night of the event. Instant download.