Your gala should make money.

Here's how to make that happen.

Most small nonprofits leave tens of thousands of dollars on the table every year - not because they don't care, but because nobody taught them how to run a gala that actually works.

I did. And now I'm giving you the system.

Book cover of 'Estate' by J. Andrew Shelley with a light blue background. The title 'ESTATE' is in large black capital letters. There is a vintage-looking paper tag with handwritten text that says 'To my once darling child.' At the top, there is a quote from Kirkus Reviews, and the author's name at the bottom.

THE PROBLEM

You have a passionate board, a loyal donor base, and an annual gala that should be your biggest fundraiser of the year.

But you're starting too late, pricing tickets too low, and crossing your fingers that it all comes together.

It doesn't have to be that way.

Historical societies
House museums
Arts orgs
Small, medium and large nonprofits

GET IN TOUCH

WHY THIS WORKS

I'm Ellen Warfield. I spent 15 years as a commercial photographer — Sotheby's, J.Crew, Brooklyn Museum — which means I know what it looks like when details matter and when they don't. Now I work with small nonprofits in New England, and I see the same gaps everywhere.

The Mystic & Noank Library raised $125,000 — up 34%. The Cannon Ball at Historic Stonington brought in almost 27% higher revenue YOY.

The difference wasn't a bigger budget. It was a better plan.

Join the waitlist for the full Gala Tool Kit

Your gala should make money.

Here's how to make that happen.

THE PROBLEM

You have a passionate board, a loyal donor base, and an annual gala that should be your biggest fundraiser of the year.

But you're starting too late, pricing tickets too low, and crossing your fingers that it all comes together.

It doesn't have to be that way.

Historical societies

House museums

Arts orgs

Small, medium and large nonprofits

WHY THIS WORKS

I'm Ellen Warfield. I spent 15 years as a commercial photographer — Sotheby's, J.Crew, Brooklyn Museum — which means I know what it looks like when details matter and when they don't. Now I work with small nonprofits in New England, and I see the same gaps everywhere.

The Mystic & Noank Library raised $125,000 — up 34%. The Cannon Ball at Historic Stonington brought in almost 27% higher revenue YOY.

The difference wasn't a bigger budget. It was a better plan.

WHAT YOU GET

→ The Gala Toolkit — $150 — Every template, checklist, and timeline you need, from 12 months out to the night of the event. Instant download.

→ Toolkit + Strategy Call — $497 — Everything above, plus 60 minutes with me to look at where you are and tell you exactly what to fix.

Sign up here to be notified when the Tool Kit is published!